As a social scientist, I find the headline about myth busting interesting in its implications. If the notion that feminists hate men is a myth then it means no research has ever studied the topic and found that feminists "hate" men, rather that conclusion is based on opinion. In that case, I am shocked that no one has ever studied this before. If previous studies concluded that feminists hate men and this study finds a different result, then it means there are conflicting findings and it is hard to conclude the true relationship.
One of the challenges in social science research, particularly psychology, is the inability to replicate results in further studies. I sense that this may well be important research, but I would never base a conclusive statement on one study.