I see things in a much different light, in the sense that I could give a damn about the man being an athlete, nor a celebrity. Frankly, I find it off-putting the focus on the celebrity rather than the flawed individual - but it would appear everyone is a hero in death...
Another difference in my view is the fact that this man's actions have lead to the death, not only of himself, but to those also on the rotorcraft. You've got a rich fellow who owns a helicopter; who decides that he must go flying on this day, at this time, because he MUST. The weather was marginal, at best, and for all we know the pilot probably mentioned this or at least considered it himself. Sure, there is some amount of blame to be laid at the feet of the pilot in command - for the burden of command is entirely upon him; as all pilots know. As a matter of fact, I will guarantee that the pilot is castigated fiercely in the report that is eventually released by the NTSB. There will be passing mention of possible pressure applied by the owner of the rotorcraft; but in the end the pilot will be blamed wholly. The lawyers will of course appreciate this immensely, and will do as much as possible to bankrupt his estate - because Kobe would be smart enough to protect his wealth and assets (just as he had done with the helicopter, having it registered to a holding company).
This is neither the first time, nor the last, that a wealthy or famous individual has put in motion events leading to the loss of life of innocent people. I just hope people can eventually see this accident for what it was...