For the ladies:
There are two types of provider or female accounts here. Unpaid - blue and Paid Member - Red.
If you choose to remain blue - that is not being a paid advertiser, you are best to confine your posts to the lounge and general discussion areas. Even then , don't post about your business or promote yourself directly. You can post 1 thank you per review only in a review thread. If someone posts a question you want to answer, send them a PM, about a rate or a service or restriction for example, stick to private messages, never post in the forums about that while unpaid. Infractions are issued if those rules are broken.
If someone posts a lie or a fake review, flag those using the report feature on every post and let the mods deal with it. If you attack back, you might get the comment deleted, but you will get an infraction yourself for breaking the rules about replying to reviews while unpaid. After a couple of infractions, they are accompanied by bans from the site that start a 1 week and go as high as 6 months before they become permanent.
We really do crack down on fakes, but you need more than just a he said she said to have a post removed. if someone is threatening you with a bad review and follows through, you can send screen shots of texts or report the PMs here. The mods do their very best to stay impartial but we all detest guys that try to use the board as a weapon against providers and we also don't have patience for providers who don't play by the rules. Everyone gets treated as fairly as possible, at all times.
If you pay to advertise, you are allowed much greater leeway, and can post almost anywhere, except in reviews of other providers or in their ad threads. You also get access to the SP only lounge, where you can post about bad dates, only Admin has access, the mods do not see what's posted there. Fred Zed is the main board admin and she (yes, she) can help with advertising if you decide to do that.