Dos Santos vs. Velasquez for the heavyweight title.
This will be the only live fight in the whole hour. They could have gotten two fights in even if they both went the distance, 15 min and 25 min equals 40, so they would get their 20 min of commercials but apparently dana feels he's going to be getting a whole pile of first time viewers and wants to spend all the extra time "educating" them. personally i think this is a mistake. anyone that tunes in will have an idea of what mma is and will not need to be educated. As well odds are the one fight will not last very long. Someone will be getting knocked out early. Goal is to maintain viewership for the whole hour, not just the 3 minutes the fight is on. A second fight with a banger like Clay Guida or someone along that lines would have been a better idea.
This will be the only live fight in the whole hour. They could have gotten two fights in even if they both went the distance, 15 min and 25 min equals 40, so they would get their 20 min of commercials but apparently dana feels he's going to be getting a whole pile of first time viewers and wants to spend all the extra time "educating" them. personally i think this is a mistake. anyone that tunes in will have an idea of what mma is and will not need to be educated. As well odds are the one fight will not last very long. Someone will be getting knocked out early. Goal is to maintain viewership for the whole hour, not just the 3 minutes the fight is on. A second fight with a banger like Clay Guida or someone along that lines would have been a better idea.





