I laugh when you think of all the people who got on Lebrons case for making a "selfish" decision. Yes, he was a tool for making a big production out of it but even if he made his decision via twitter, he would have been vilified.
Owners make self serving decisions in the best interest of the team (their business interest) and it benefit the fans. Manning should have retired in Indianapolis but Irsay made a business decision...clean house, build for the future and avoid paying Manning the huge chunk of change that was coming due. As far as he was concerned, Manning retiring would have made for a fairy tale ending.
I hate Denver but wouldn't mind seeing Manning get another ring to put on his middle finger to salute Irsay.
This is basically what I say everytime some fan claims athletes aren't loyal when they go somewhere else in free agency. Players can get traded at any moment. Even this year Kobe Bryant had to stand up in front of the media and state that the constant trade talk about Pau Gasol was hurting the team, as Pau couldn't focus solely on basketball. Ainge, the GM for the celtics, said flat out in the media that he would trade anyone - and frankly Paul Pierce is one of those players that really should retire a Celtic, he's one of the best Celtics ever (and he did stick out the shit times with the Celtics when he could have left). James wasn't so much vilified for leaving, it was him saying nothing all year (or even letting his own team know so they could get something in trade value). Much like Dwight Howard would be hated in Orlando right now if he didn't forgo his opt out clause and pledge another year to the Magic, he created a circus that trumped what 'Melo did last year.
And what does the loyalty of an athlete get them. Just ask Steve Nash, the Suns have a cheapskate owner and a GM that thinks Nash and a bunch of wing players can win games (they lucked into Gortat), and they basically stink. He had a small window of opportunity to win a championship, and the front office basically slammed that door shut. He wont ask for a trade though. At least the Suns own fans realize whats going on and all secretly hope for him to get traded to a real team, but that'll never happen as the gm knows Nash is his only meal ticket to sell seats/merch.