One re-brand every 3-5 years is Ok. More than that and there are “issues” I choose to stay away from.
I have experienced some very good well-thought out and LT committed re-brands, and I have experienced bad actors and charlatans (scammers) too.
Depth of character, predictability, and quality are important. When these are evident, re-branding unfortanely often results due to trolls, stalkers, and WOT’s.
i regret that anyone has to re-brand due to bad clients. We regret that anyone re-brands because they can’t get their shit together.
An sp that re-brands to leave drama behind or re-position her service offerings is OK imho. An sp that rebrands more frequently than adding new random tatoos or hair colour changes is not interesting to me
-Punt.