You have to hand it to Goodenow, his proposal with the 24% rollback was a pretty shrewd tactical (albeit defensive) move. By tabling a proposal with a big number he has taken the spotlight and put it squarely on the NHL and Gary Bettman. Why? because, let's face it, most people out there see 24% and say "Oooh, they're giving up a 1/4 of their salaries" and do not see that it is a band-aid solution. Now, the NHLPA can say "We tried and the owners said no. blame them"
You also have to give credit to Bettman (as much as I hate the little weasel) for sticking to his (and the owners') position that they need a long term solution.
Someone said that this came about because the owners allowed the salaries to get as high as they did so don't blame the players. there is some truth to that, but by the same token, if someone invests money in a business venture, it's with the intention of getting a return on the investment. I don't know of anyone who would be willing to fund a lemonade stand if you lost $100 a day. What's the point?
The same goes for an NHL team, or ANY professional sports team. There is a business side to it. the owners obviously believe in the product (or at least the porduct's potential revenue) so they want to ensure that the business is profitable. but the players CAN'T be dumb enough to think that in those arenas where there are more empty seats than fans the owners will be willing to take losses indefinitely.
At this point there is a disparity between winning and losing teams and that has a lot to do with the payroll (except in the case of the NY Rangers). the owners are trying to ensure the longevity of their orgnaizations and the league (and let's face it, their income as well, but that's to be expected) with what they are asking for. If the players can't see that, then they truly ARE big dumb greedy jocks.
That having been said, a lot of the fault lies with Gary Bettman for expanding the league as quickly as he has and by putting teams in places that cannot support hockey in the long term.
Hockey will ALWAYS be a fringe sport in the US. it will always be put below the MLB, NFL, NBA and NASCAR in the majority of the states. and heaven forbid if there are college games on.
Hockey will not, in the near future, be a top 3 sport in the US except in the odd state or two like Minnesota.