When DVD players were still in the $300 price range, costco had a sanyo for under $200. Worked great for a year and then it started to think the newer DVD's coming out were in some other region. I called their tech support, they knew about it and gave a work around by programming the DVD player to play the movie (had a program button so you'd hit a sequence of keys that would bypass all the crap at the beginning of the dvd and go straight to the movie). Anyway, might be something similar, but Incredibles has been out for what 2 or 3 years now. I'd agree with your pal that Rogers is doing something funky.