If the wine talks to you, maybe it's time to stop
Wed Jul 6, 2005 11:01 AM ET
ROME (Reuters) - Who needs a sommelier? A "talking" wine label could soon tell consumers in Italy everything they want to know about a particular bottle -- from its production history to the kind of food it should accompany. "The idea is to bring the oenologist to the table so that each wine can explain itself in the first person," said Daniele Barontini, whose Tuscan company Modulgraf is putting the final touches on the product to be launched in November.
"We envision our talking wine label in restaurants, wine stores and at vineyards that offer wine tasting," he told Reuters Wednesday.
The new "label" would consist of a chip implanted in the bottle that could be listened to with a small device about the size of a cigarette package in the wine shop or the restaurant.
"It could tell you how to enjoy the wine, where it came from, everything you'd hear from a sommelier," Barontini said. "You could even have music."
He said producers of some of Italy's finest wines, like Brunello, had already expressed interest.
Modulgraf, a company specialized in wine labels and products aimed at preventing counterfeit, plans to launch the "talking wine label" -- which still doesn't have an official name -- at Milan's prestigious wine fair in November.
The label was patented by German engineer Florentin Doring, who works with Modulgraf. It could also help prevent counterfeiting, say its creators.
© Reuters 2005. All Rights Reserved.
I like most technological innovations, but this is a classic case of "Just because it's technologically feasible to do something doesn't mean it should be done".
What a bizarre, dumbass idea! And, just think how much extra these talking bottles will cost!
I can see it now - a talking condom.
First, it will instruct the wearer how to put it on.
Then, it will say, in its mechanical monotone, "Insert penis slowly and gently to avoid tearing me."
Finally, it will drone, "The reservoir end is full. Withdraw penis slowly, being careful to avoid leaks. Slide off penis and dispose in toilet".
Wed Jul 6, 2005 11:01 AM ET
ROME (Reuters) - Who needs a sommelier? A "talking" wine label could soon tell consumers in Italy everything they want to know about a particular bottle -- from its production history to the kind of food it should accompany. "The idea is to bring the oenologist to the table so that each wine can explain itself in the first person," said Daniele Barontini, whose Tuscan company Modulgraf is putting the final touches on the product to be launched in November.
"We envision our talking wine label in restaurants, wine stores and at vineyards that offer wine tasting," he told Reuters Wednesday.
The new "label" would consist of a chip implanted in the bottle that could be listened to with a small device about the size of a cigarette package in the wine shop or the restaurant.
"It could tell you how to enjoy the wine, where it came from, everything you'd hear from a sommelier," Barontini said. "You could even have music."
He said producers of some of Italy's finest wines, like Brunello, had already expressed interest.
Modulgraf, a company specialized in wine labels and products aimed at preventing counterfeit, plans to launch the "talking wine label" -- which still doesn't have an official name -- at Milan's prestigious wine fair in November.
The label was patented by German engineer Florentin Doring, who works with Modulgraf. It could also help prevent counterfeiting, say its creators.
© Reuters 2005. All Rights Reserved.
I like most technological innovations, but this is a classic case of "Just because it's technologically feasible to do something doesn't mean it should be done".
What a bizarre, dumbass idea! And, just think how much extra these talking bottles will cost!
I can see it now - a talking condom.
First, it will instruct the wearer how to put it on.
Then, it will say, in its mechanical monotone, "Insert penis slowly and gently to avoid tearing me."
Finally, it will drone, "The reservoir end is full. Withdraw penis slowly, being careful to avoid leaks. Slide off penis and dispose in toilet".
