Well, not to say that Montalban's character isn't an arrogant creep, but, that's what women were spoon fed back then..the 'right' guy would be some smart alec, arrogant, lippy guy, and if you said 'yes' a little too soon, watch out! Defamation of your character could follow you around like a forever hang over, and he would never respect you or marry you. You were expected to be a little frosty, and arm's length to show some kind of ability to deny baser instincts...
These days women don't have to depend on marriage, they are out getting jobs and being independent. If they choose to fuck a guy they can say 'yes', so, today 'no' really means 'no'.
Yacking with a couple of gals in the 'old whores club' we were talking about how much more fun sex was when we were escorting, and how, for some reason, when we got into a relationship we got all inhibited..we are still haunted with that catacism, early ingrained...good girls don't...he won't respect you...he will think you're a slut and out screwing everyone...etc..
Lucky gals these days...good healthy attitudes.