I've branded myself very carefully and my marketing is directed specifically at the type of gent I want contacting me. I know it's working because I'm compatible with the gents who visit, my inbox is continuously receiving messages & the number of negative experiences I've had is minimal.
Tailoring your marketing style to achieve this sort of success does take time however.
One other thing I've learned is that many gents don't read the complete advertisement, or the whole website, and even when they do they still want confirmation or clarification of the information they did read. I've made numerous changes to my site as I've learned things, including removal of the "menu" long ago. Gents either read my reviews or contact me for more detailed information regarding services and restrictions. This type of initial communication sets the ground work for a successful meeting, because boundaries are clarified, rates are confirmed, and there's usually time for some friendly banter & flirting.
Happy hobbying everyone