Wal-Mart announced that, on January 1, 2007, it will begin offering
customers a new discount item - WALMART's own brand of wine. The world's
largest retail chain is teaming up with Ernest & Julio Gallo Winery of
California to produce the spirits at an affordable price, in the $2-$5
range.Wine connoisseurs may not be inclined to throw a bottle of WalMart
brand into their shopping carts, but "there is a market for inexpensive
wine," said Kathy Micken, professor of marketing at University of
Arkansas, Bentonville. She said: "But the right name is
important."Customer surveys were conducted to determine the most
attractive name for the WalMart wine brand. The top surveyed names in
order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar!
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white
meat (Possum) or red meat (Squirrel).
Wal-mart would also like people to know that not one grape was killed in the making oftheir specialty bottled wine.
customers a new discount item - WALMART's own brand of wine. The world's
largest retail chain is teaming up with Ernest & Julio Gallo Winery of
California to produce the spirits at an affordable price, in the $2-$5
range.Wine connoisseurs may not be inclined to throw a bottle of WalMart
brand into their shopping carts, but "there is a market for inexpensive
wine," said Kathy Micken, professor of marketing at University of
Arkansas, Bentonville. She said: "But the right name is
important."Customer surveys were conducted to determine the most
attractive name for the WalMart wine brand. The top surveyed names in
order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar!
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white
meat (Possum) or red meat (Squirrel).
Wal-mart would also like people to know that not one grape was killed in the making oftheir specialty bottled wine.