Reach is rather a cut above most places, and the emphasis there is on quality massage. It's not a place that will "introduce ladies" on a website, and the level of service beyond massage varies with the providers. Some are restrained, others less so, but this is not a low-rent massage parlour, and not at all a FS kind of an establishment. It's classier and has the definite aura of a legit spa. It's a little more expensive, well decorated, generally offers good massage, also caters to some legit clientele (I've seen women come in for therapeutic massage), and its storefront entrance on Broadway doesn't suggest anything other than an above board spa-type facility. Typically, there is a turn-over of staff quite frequently, and lately, there is a strong representation from Mexico and South America. Hope that helps.