MMC on the RADIO...

[looking4alady]

Found it surprising to hear Manhatten Mens Club being advertised last night (Friday) on 100.3 The Bear. It was about 10:40pm, so you can surmise that their focus would've been on the adult crowd and hopefully the younger listeners were sleeping !

I believe its' one medium that the MP industry hasn't pursued very much. I had talked to another MP owner one time about radio advertising and she told me that she had advertised on K-ROCK, but was only allowed on after midnight, and the results didn't really pay for itself.

Just wondering if anybody else has heard any other MP's being advertised on the radio ? Are the rules for radio advertising very strict for these types of businesses ?

 

[ashlee]

i know

i heard it inthe middle of the afternoon good job mmc great marketing

 

[trawler]

I hate to be a prude, however ...

I am nervous that mainstream advertising of relaxation and escort businesses could result in public backlash and more policing of the activites. I am not sure that the mainstream is ready to accept these activities openly.

My 2 cents.

 

[wolverine]

I dunno, big T. I personally don't see the difference between SPs advertising on the radio and their ads in SEE or the SUN. Both are still limited by what they can say in their ads due to solicitation laws.

 

[praxis]

I agree. . .

I am nervous that mainstream advertising of relaxation and escort businesses could result in public backlash and more policing of the activites.

I think the spectre of raising this issue to the level of having mainstream media involved can potentially create greater pressure on LE to focus more attention to the business - just look at Calgary as an example - it has driven the MP business to the point that it is a wasteland down there.

I think it's best to fly below the radar. . .

 

[ashlee]

reasons i think its a good idea

not that it matters lol nor do i endorse every studio or agency using radio as a way to advertise but honestly i was more than half way through the ad before i realized what it was for if i hadnt heard the name mmc i would have just enjoyed the tantalizing words and music i dont think that the general public would even pay much attn but for the new pooners it may catch there attention just like the strip club ads i dont pay much attention to as they are subtle and usually play music and on the bear you have to expect anything !!! i just liked the way it sounded

 

[Est_Indian_Doll]

I agree....

I would have to totally agree with trawler.
It just may open a whole new can of ****!
Advertising on the radio is smart, I agree, but to what degree or length should the industry go to advertise?

I am nervous that mainstream advertising of relaxation and escort businesses could result in public backlash and more policing of the activites. I am not sure that the mainstream is ready to accept these activities openly.

My 2 cents.

 

[DinoMartini]

I'm also with T on this one for the simple reason that politicians are always looking for an easy target to deflect when real issues are too hard to deal with.

Consider this scenario, the city's infrastructure is crumbling, the public's perception is that violent crime is on the rise and poof! you have unrest in the unwashed masses that the chattering classes don't want to deal with. What if an election is right around the corner? Sounding familiar.......

How oh How will City hall ever use public money for projects that THEY think are a priority when citizens are not preoccupied with other matters and are actually watching city council? Go on a law and order "anti crime" spree that's how and all of a sudden MMC (and others) are the preverbal "low hanging fruit" for a city councilor to protect the citizens from. Divert attention away from the real issues and then pursue a “Liberal feel good” agenda that makes the moral majority types think of something else. The media will follow here because its easy news to write as there is very little investigation needed in order to make your deadline.

Let’s ask MMC management if they think radio ads are still a good idea if it attracts attention that they do not want. Like citizens (Audrey Jensen ringing any bells) protesting in front of their establishment because they now know it’s there. This is a very real risk and I fear it was one that the MMC management did not fully consider prior to buying air time. Or worse, they thought of it and chose not to give a crap.

On a personal note I have a friend who actually sells air time for a radio station and I once asked him if he ever considered selling air to a MP and his answer was not about demographics as you might expect. Rather it was about how it’s not worth it because it flushes the nuts out of the woodwork and then you are forced to defend yourself for doing business with a MP in the first place and he’s not willing to do that.

 

[Pleaser]

comment

I dont think it needs the press. too much press and attention will draw attention to those who like to complain and possibly create backlash. I like flying below the radar....

my 2 cents

 

[webguy]

Like citizens (Audrey Jensen ringing any bells) protesting in front of their establishment because they now know it’s there.

Considering that the sign for MMC is 30 feet long and 3 feet high, and the shooting death right next door garnering so much media attention, I don't think anyone in that area isn't aware that the parlour is there. And it's industrial, so no one cares.

I think the radio ads are a great idea; it's introducing Layla as a new owner with fresh ideas who is willing to experiment, and do everything to regain the market share they lost over the last year.

Personally I can't wait to see how the parlour does now. I really couldn’t think of a better way to get people talking about them again.
Bet the ad only runs 1 week, they won't need more than that to get perb members curiosity piqued.

Running it for more than a week would probably start to make local residents uncomfortable and cause a neg effect like T feels.

 

[ronnyraygun]

Considering that the sign for MMC is 30 feet long and 3 feet high, and the shooting death right next door garnering so much media attention, I don't think anyone in that area isn't aware that the parlour is there. And it's industrial, so no one cares.

I think the radio ads are a great idea; it's introducing Layla as a new owner with fresh ideas who is willing to experiment, and do everything to regain the market share they lost over the last year.

Personally I can't wait to see how the parlour does now. I really couldn’t think of a better way to get people talking about them again.
Bet the ad only runs 1 week, they won't need more than that to get perb members curiosity piqued.

Running it for more than a week would probably start to make local residents uncomfortable and cause a neg effect like T feels.

agreed a week should be just enough time for the pooners to notice, then the ads fade into memory..

 

[trintrin]

it's introducing Layla as a new owner with fresh ideas who is willing to experiment, and do everything to regain the market share they lost over the last year..

she culd try offring FS as a experiement, but dat culd be a long stretch for her, given she cum from Deja Vu.

 

[sexylittlevixen]

Even though there are indeed ad's everywhere, they are also at the back of the paper. Most often ignored unless that is what you are looking for in specific. I almost wonder if a radio ad is too much in the face. All it takes is one or two pissed off people to make complaints and before you know it there is a lynch mob. I'm curious how it does, but I certainly hope that it is for the positive for our community and not for the negative!