There's two possibilities...
1. She's really new and using "Jewel" as her studio name
or
2. She's the old Jewel and the description on the website is "not entirely accurate" - that wouldn't the first time, would it?
All I know is that the Jewel who's been in the business in Edmonton has moved around to several studios and has been in the business for several years now.
In any case, a meet and greet is in order or even yet a TOFTT. . .