Dangers of Advertising Slogans Overseas

[Lesbian Hunter]

Coors put its slogan, "Turn it loose," into Spanish, where
it was read as "Suffer from diarrhea."

Clairol introduced the "Mist Stick", a curling iron, into
Germany only to find out that "mist" is slang for manure.
Not too many people had use for the "manure stick."

In Chinese, the Kentucky Fried Chicken slogan
"finger-lickin' good" came out as "eat your fingers off."

Source: Aimee F. Schenkel, Esq.

 

[apple juice]

Funny...

 

[HeMadeMeDoIt]

Mitsubishi makes a mid-size SUV thats marketed in N. America as the Montero and all over the world as the Pajero with the exception of Spanish and Portugese speaking countries. Apparently the marketing genuises at Mits. dont believe in research or focus groups since Pajero means wanker in spanish.

 

[littlejimbigher]

Mitsubishi makes a mid-size SUV thats marketed in N. America as the Montero and all over the world as the Pajero with the exception of Spanish and Portugese speaking countries. Apparently the marketing genuises at Mits. dont believe in research or focus groups since Pajero means wanker in spanish.

Good to see that it's not only the english speaking companies that scew up.

 

[wpgguy]

Chevy did the same thing with the Nova, translated to "doesn't go" Great name for a car.