It's nothing new, all the same stuff is in Bill Phillip's Body For Life or Stallone's book. Even Triple H has a book out now, and I was surprised, it was a lot better than I expected. This guy certainly doesn't seem particularly knowledgable, and anybody who can't bench press more than 190 is in no position to be giving others advice. Looking at the pictures you can see the guy obviously doesn't do enough pec or core work.
Learning how to check your own bodyfat in the privacy of your own home for 19.95? How much does a bodyfat caliper cost anyway?
