Yeah it's a Canadian Company, owned by Ken Evoy (he's a doctor and used to design toys for the major companies like Mattell etc), he's extremely reputable and has been in the internet marketing space for years, well over 20. He's also the man responsible for bringing ebooks to market online. SBI is a great program in theory, but depending on the nature of your business, it's not suitable for major growth. I highly recommend his ebook Make Your Site Sell, but not SBI, try freeblogfactory.com they give you a month's free hosting and a bunch of wp designs to choose from. There is an upsell for the training that goes with the site, if you're totally illiterate when it comes to making a web site, think it's under $100, can't remember right now. Both very good companies run by very reputable people in marketing land.