And selling things is what they do best...Its more like a car company.
Is a 2013 Honda civic much better than a 2012, how about a 2011?
Yet they still make a new one each year.
Releasing new phones each year or whatever is the same thing. This is a company. The purpose of this company is to sell things.
"...In all, Apple will likely make at least $100 million just from the new docking cable alone. Then, most customers will have to either buy adapters or buy new docking stations and other accessories, which is of course a boon for retailers, but it's not so happy for you. The good news is, if you do have an older iPhone, this may be a good time to pick up some cheap iPhone 4 or 4S accessories like cases and docking stations...."
http://www.examiner.com/article/new-iphone-5-brings-need-for-iphone-5-cases-and-accessories





