Yes - the advertising makes up for the inflated "security staff" and lack of revenue from other sources. The HK managing company has proven itself in making money. Granted - they do not have the burden of managing as many bridges and highways but they still need to figure out a plan for 7 million people versus only 2 million here.
There are other ways to generate revenue (i.e participating in real estate development) outside of just taxes, tolls and fare hikes. Imagine if they had a cut of the profit from land development along Skytrain lines? Look at all the development along the Brentwood Mall Station? Developers made money and IMO Translink should have been entitled to something.
Adopting the Oyster or Octopus type smart cards is a start as you can use those cards to pay for food as well - not just transit fares. However - do you think Translink will ever bother to create or partner with say 7-Eleven to build kiosks at any of the train stations? Translink is run by politicians who each have to worry about their own agendas.
I've always wondered why there aren't more advertising on the skytrains. I mean, they should always have those large ads on the side of each compartment. Plus when the intercom isn't be used, they should play whatever radio station that's willing to pay or maybe even simple commercials like, "Outside is 25+ degrees. So why not quench your thirst with a slurpee at 7-11?"
And then you also put actually stores that people will go to at every 3rd station or something. Not those little dubious convenience stores, but actual places like 7-11, Tim Hortons, Starbucks, etc. Not at the bottom of the station, but expand the platform to there will be room to set up a quick shop where people can quickly purchase something and hop on/off the train and design it in a way where it won't be all cluttered.
If only politicians weren't in charge. It's a sad fact that Vancouver is a world class city populated with small town slack-jawed yokels
I loved my Oyster Card when I lived in London and don't disagree. You know what else I loved? Chip and Pin debit and credit cards. Had one of those over there in 2004 and loved it. Now we have it here (well, its starting anyway!). I feel Oyster Cards will come eventually too once we have turnstyles and the likes and they've caught on.
Unfortunately, people will see those "pay per use" or "pay for distance" charges as an attack on the poor and those living in the suburbs. Since it'll make it more expensive to travel from Surrey to downtown (though cheaper to go from Joyce to Patterson)
