Plasma vs SXRD?

[The Lizard King]

So I'm looking at the Sony 60" Grand WEGA SXRD...
http://www.sonystyle.com/is-bin/INTERSHOP.enfinity/eCS/Store/en/-/USD/SY_DisplayProductInformation-Start?ProductSKU=KDSR60XBR1&Dept=tvvideo&CategoryName=tv_ProjectionTVs_RearProjection_55to80TVs

Can't decide between getting this or a plasma. Anybody have any experience with the SXRD models?