This brings back memories. Wonder why the US never went after Sam...
Ever wonder how Seagrams got its start?
Ever wonder how Seagrams got its start?
Copyright 1995 Thunderbird, The American Graduate School of International Management. All rights reserved.
In 1916 Samuel Bronfman, a Russian immigrant, bought the Bonaventure Liquor Store Company in Montreal and began selling liquor by mail order, the only way liquor could be sold legally during Canadian prohibition. In 1924 along with his brother Allan, Bronfman opened a distillery and named his company Distiller’s Corporation. In 1928 he purchased Joseph E. Seagram and Sons Ltd. and changed the name of his company to Distillers Corporation Seagram Limited.
During the 1920s and after Canadian prohibition ended, Bronfman established a lucrative business smuggling whiskey to the dry United States. Anticipating that U.S. prohibition would soon end, Bronfman began stockpiling whiskey. In 1933 when prohibition ended, Bronfman had the world’s largest supply of aged rye and sour mash whiskey. He then purchased three U.S. distillers to add to his Canadian operations.





