I thought it was common knowledge that Holly Rae posts here as ladyluck, and that only newbies might be unaware. As she said herself, she signed many posts as "Holly".
Using PM's here is a safe way to put a pooner and escort in touch for the first time, because it doesn't require the release of any personal information by either party. If the lady is comfortable with the initial contact, she can then give him her phone number, etc. if it's not already out there.
Most of the ladies who are members here use their escort names as their board handles. The few that don't usually become the objects of speculation and are eventually exposed anyway. It's not a big deal. After all, They're both aliases anyway. There's no way to connect either alias to their real identities.