Luxxxe Affaire

Edmonton's new radio station

wolverine

Hard Throbbing Member
Nov 11, 2002
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E-Town
http://www.thebounce.ca/

I've been giving it a listen too. I dunno...I thought that this was supposed to be the long-promised "urban" format (i.e. rap, soul, reggae, etc) that E-town was sorely needing. This looks like yet another lame Top 40 station, emulating the old Power 92 but without the Nickelback.
 

wolverine

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Nov 11, 2002
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It could be a case of the local radio industry being run by crusty old white guys who think that the only audiences in this town are Shania-Twain-phonic secretaries and Harley-riding yuppies in their faded Streetheart T-shirts. Whereas I hear the so-called "urban music" emanating out of many stores in the malls and Whyte Ave, in many bars and nightclubs, and out of every 2nd or 3rd vehicle as their thumping bass lines threaten to shatter my windows. And given the large influx of immigrants and the cultural diversity that's here now, it's the favored music of the majority of 20-something and 30-something Asians, East Indians, blacks, Natives, Middle Easterners, and Central/South Americans who I know of. Many women of the same age groups seem to be into it.

Plus, I don't think many people of today cling to just one musical taste, they seem to be more eclectic than that. I find many of them are into everything from hip-hop to alternative punk to hair-metal to old-school country to classical. So they will switch the dial depending on what mood and style they want to hear at the moment. Therefore it seems silly that the radio stations seem to play nothing but classic rock, soft pap and country.

Kinda debatable, G-axe...but like you said, time will tell.

As for the folk and bluegrass...CKUA and the university station play plenty of that! :)
 
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dbrw42

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Jan 26, 2003
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Most commercial radio stations are part of corporations these days, and as such there play lists are decided upon by corporate headquarters, usually back east somewhere. This is why most stations sound so similar (even from city to city), and why you hear the same bunch of songs over and over. CJAY 92 here in Calgary was the station I listened to when I first moved here, and it's amazing that they keep calling a song new when they've played it a dozen times a day for the past 3 months!! I listen to CKUA and CJSW(the local university station) the most nowadays, as although some stuff is complete crap, at least I won't hear it another dozen times that ady.
 

wolverine

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Nov 11, 2002
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Yes, I noticed that even the websites for CJAY and the Bear (hey, that sounds like a TV show) look almost exactly the same:
http://www.thebearrocks.com/
http://www.cjay92.com/

I also noticed that the VIBE in Calgary and the BEAT in Vancouver are not urban stations anymore, but Top 40. Guess G-axe is right - maybe western Canada isn't "black" enough. :eek:
 

acc

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May 28, 2002
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On another note, has anyone noticed how horrible the sound quality is on the new station?
 

webguy

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Feb 5, 2005
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Ha ha, this is gonna be aother one of those topics that gets flagged by the station management cause of where the LINK originates from.

Can't say I know much about The Bounce yet,(I work pretty close to there and have an inside track lol), but at least they don't play the same 6 songs over and over again. I was wondering if it was intentionally 80-20 in favour of commercials though lol.

Anything to get the Canadian content up lol.
 

HankQuinlan

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Sep 7, 2002
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All commercial radio sucks. All I need in my life is more advertising.

It always did suck, but back in the goodle days, there were some commercial FM stations where you could hear some good music, even if it was late at night.

I'm also a little nostalgic for top 40 radio -- there was a time when a good tune could actually gain popularity without conforming to the current standard, and you could hear Jimi Hendrix, Johnny Cash, Aretha Franklin, and Louis Armstrong on the same station (along with a lot of crap, of course). It made for a shared cultural experience; now commercial radio is divided into all the specific categories (all of them crap).

If you want to listen to decent radio in Alberta, you guys have to take your chance with CKUA, CBC, or the campus stations and hope it isn't "Gay and Lesbian Chat Hour" or something of that nature.
 

dbrw42

New member
Jan 26, 2003
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wolverine said:
Yes, I noticed that even the websites for CJAY and the Bear (hey, that sounds like a TV show) look almost exactly the same:
http://www.thebearrocks.com/
http://www.cjay92.com/

I also noticed that the VIBE in Calgary and the BEAT in Vancouver are not urban stations anymore, but Top 40. Guess G-axe is right - maybe western Canada isn't "black" enough. :eek:
If you ever listen to the two, it's very hard to tell which city you're in. Same songs, same commercials, even the on-air personalities have the same dumb nicknames and jokes.
 

Hedonist7

Indecent Member
Canada's radio Station industry is just an incestrious little bunch that is controlled by three or four large corporations.

The new Joe "Play anything" format was just a duplication of what happened in other markets. These corporations "play us" like a big game of Risk - by providing formatted music to each market according to opportunity versus actual demand.

Since 9.11, North American trends have gone more conservative and "back to the basics" which explains why Country and Rock are re-gaining ground over Pop formats (Power 92 was #1 for most of the 90's...)

The new "Bounce" is just the same as what happened to other markets. The program director (James Stewart) used to be the PD at Power and Joe and he went in for a "mainstream" Urban that is supposed to speak more to "white Alberta folks".

The one that really pisses me off is the night DJ Kwame from TO. He definitely has a T.O. attitude and is totally irrelevant in this market. I guess the Bounce big cheeses tought that bringing in "out of town" talent would buy them "street credo" over 96X - NOT. I think what will happen is the market will be split in two between 96 and bounce - one of them will have to change format since both won't be able to survive.

As for the advertisers - I disagree with Grendleaxe to just discount this market segment. Teenagers and young females have tremendous purchasing power - just not in the market to buy the same stuff as others - that's all.
If you sell music, movies, games, clothes, cheap cars and other forms of light entertainment, these stations give you a direct conntection to that market.

Personally - I like the Bounce's Music (at least what they are playing right now...)
 

wolverine

Hard Throbbing Member
Nov 11, 2002
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E-Town
Hedonist7 said:
The program director (James Stewart) used to be the PD at Power and Joe and he went in for a "mainstream" Urban that is supposed to speak more to "white Alberta folks".
That explains why this station sounds so much like the old Power 92, complete with the fixation with the words "Hot", "Number 1", and that female English voice uttering "Today's Hottest Music". At least the DJs aren't speaking in annoying rapid-fire sales pitches.

And how much street cred can this station have when Stuart is one of those crusty old white guys I spoke of?

Hedonist7 said:
Personally - I like the Bounce's Music (at least what they are playing right now...)
Yeah, it's not bad, overall...I'm listening because I am personally sick of hearing fucking Nickelback on every other station in town. :rolleyes:
 
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