the “fashion health” (euphemism for sexual massage to include fellatio/hand-jobs/frottage) industry, which is perfectly legal in most places, brings in ¥678,000,000,000 a year ($8 billion). That’s only a fraction of the sex industry. In addition to “fashion health” there are also “image clubs”, in which similar sexual services are provided but the women wear uniforms (maid, nurse, policewoman, office worker, pregnant mother etc) and the sex shop often has special facilities, like a subway car. Think of mini-sexual theme parks and you have a good idea of what an image club is like.
According to the book, based on field studies and calculations, an established fashion health/image club brings in roughly $3 million a year in revenue, is visited by 32, 5000 customers, is open 12 hours a day, and the average waiting time for service is 20 minutes. There are 1,021 such shops in Japan. In recent years, S&M sex shops, have also seen a booming business. Dominatrixes (女王) are more well-paid than girls working as “the slaves” because it requires a certain level of dramatic skill and physical strength to be a dominatrix.